Ferrari Mailing List: Re: F-1 Drivers Atacked in Brazil

[Doug and Terri Anderson (dnt]

>>Mike has a good point - "Its refreshing to see some teams in F1 still have a notion that its a sport before its a business venture."

 

Alas auto racing is EXPEN$IVE.

And F1 is wickedly expensive.

Winning = $pon$or expo$ure

Sponsor exposure = money for the team.

Each part of a race car has a dollar amount a sponsor are willing to pay.

Windshields, monster wings or the nose being usually most expensive.

Ask Mark Martin when Viagra sponsored his NASCAR ride.

Mark is used to stiff competition.

Onward

DOUG