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Um, nice Larry, thanks - I guess I would have to
dedicate a room in our home for the book.
But, hey - on the other hand, pretty presumptuous of them
to make the Diamante in red leather. They state the cover leather color is
MY choice. Pruna comes to mind - but we'll have time to think it
over.
Harrumph
Now back to my glass of Au Sommet, a 2002 release of
course.
Onwasrd
DOUG
BUWHAaahahahaahahah
----- Original Message -----
Sent: Thursday, March 31, 2011 6:48
AM
Subject: [Ferrari] New Ferrari Book
[From the NY Times:]
The publishers of the new
book “The Official Ferrari Opus,” diamond-studded copies of which may sell for $275,000
or more each, are calling it “the most exclusive book in the world.” Book
collectors may quibble with that claim; one of 21 known complete copies of the
Gutenberg Bible, the first book printed on a movable-type press, sold at
auction last year for $5.4 million.
Regardless, ownership of “The Official
Ferrari Opus” is expected to be the privilege of a very small group. Published
by the Kraken Opus division of the Opus Media Group of
London, the book is offered in several layers of exclusivity.
There is an
Enzo edition, named after the marque’s founder and limited to 400 copies, each
priced at $37,500. Each red leatherbound Enzo edition comes in a carbon-fiber
case and is “personally signed by all living Ferrari world champions on an
individually numbered, silver-foiled signature sheet,” the company
said.
The Cavallino Rampante edition,
limited to 500 copies, will be personally signed by “Ferrari greats, past and
present.” Interested buyers, however, should expect signatures from a random
assortment of Ferrari associates, as opposed to the Enzo’s complete collection
of world champions. This edition is priced at $7,000.
The Classic edition,
meanwhile, costs $4,100 and limited to 4,100 copies. It is signed by the
current Ferrari Formula One drivers Felipe Massa and Fernando
Alonso.
The 852-page book is said to weigh 82 pounds and measures 19.6
square inches. It is printed on heavy-duty paper, contains 200,000 words of
text, 2,000 photos and information on every Ferrari road car and racecar, as
well as on every professional driver to race for the company since its 1947
founding.
Preorders are being accepted, according to the publisher’s Web
site.
What of the aforementioned $275,000 Enzo Diamante edition? Any of the
400 allotted Enzo edition copies can be dressed with a Prancing Horse logo
adorned with 30 diamonds, and each buyer is entered into a drawing for a
replica of the Formula One racecar driven by Michael Schumacher, the former Ferrari pilot and
seven-time Formula One champion.
Adding to the Diamante’s allure, the
publisher says only one edition will be made available in any one
country.
The first Opus copy off the presses is being taken on a world tour
of Formula One races and promotional events this year, where it is being
signed by various luminaries, including Luca di Montezemolo, the Ferrari
president, and Al Mubarak, the Ferrari investor who facilitated the
construction of Ferrari World Abu Dhabi. The tour is called the Journey to
Maranello, a reference to the Ferrari factory’s location in northern Italy,
where an event will be held to auction copy No. 1 to the highest bidder.
Proceeds will benefit charities selected by Mr. di Montezemolo and Mr.
Mubarak.
For those who prefer to try before they buy, the Apple iTunes
store offers iPad and iPhone apps for “The Official Ferrari Opus,” which
include excerpts from the book. The apps are free.
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