Ferrari Mailing List: Re: FFs sold out?

[Scott Saidel (Ferrarisimo]

FG:

If you think about it is is not that much.  Most "new" models are modifications of existing models.

360 -> 360 Spyder -> 360 CS etc.

They have pretty much been doing one new model a year for a long time - and now have 5 variations (458, FF, California, 599, and one "special" car - SA Aperta, Enzo/FXX, GTO, etc) where they once only had 8 cyl and 12 cyl variants and sometimes a 4 seater. 

That means a "new" version of each car every 4 or five years - which has been their product cycle for a while now.

Scottie

On May 5, 2011, at 11:59 PM, Fellippe Galletta wrote:

On Thu, May 5, 2011 at 11:56 PM, Erik Nielsen <judge4re [at] gmail.com> wrote:

Well, there was this bit across the AP this morning as part of a summary of Fiat's strategy.

FERRARI

Fiat remains committed to launching at least one new Ferrari every year. More hi-tech, high-cost, limited-run specials are targeted at high-end customers. Fiat wants to further expand Ferrari’s licensing and retail operations as well.

Based on the latter point, Ferrari is more kitsch shops and god awful teeshirts.

I think I may start to understand why I'd rather have a second Bentley than a fourth Ferrari...

Yeah, it makes sense. Or how about a 1st Aston Martin, Maserati, Lamborghini, or Rolls Royce?

One new model a year?? Damn, how can any manufacturer do that?

FG

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