Ferrari Mailing List: Re: McLaren vs. Ferrari dealers

Re: McLaren vs. Ferrari dealers	<– Date –> <– Thread –>
From: JIM (jimshadowfrontier.com)
Date: Fri, 24 Aug 2012 13:29:25 -0700 (PDT)

I had the opportunity to be at Pebble Beach 2 years ago and go through the McLaren Experience. I was with a close friend who was seriously looking at ordering one. The experience was impressive. Unlike anything Ferrari that I've experienced.

Subsequently, my friend ordered his McLaren shortly afterward and it arrived this spring. I've had the privilige of putting several miles on the car and I can say that in addition to the dealership experience, the car is amazing! Ferrari should be paying attention to whats going on around them and think about the Dealership/Ownership experience that is happening out there....

JIM

From: Charles Perry <charles [at] carolina-sound.com>
To: JIM <jimshadow [at] frontier.com>
Cc: The FerrariList <ferrari [at] ferrarilist.com>
Sent: Friday, August 24, 2012 4:14 PM
Subject: Re: [Ferrari] McLaren vs. Ferrari dealers

Yeah - it's weird that they got that. The reason Ferrari of Atlanta gave up the Aston dealership was that Aston was requiring them to build a stand-alone building with their corporate design and the FoA team said that it would take a ridiculous amount of time to pay back the cost of the building that was required.

So Aston gave it to Motorcars of GA but I've see no evidence that that group is having to build another building. Seems like if they weren't going to require that they would've left the dealership with the established group. Interesting politics somewhere, I'm sure.

________________________________________________________

Charles G Perry IV, DMC-E
Vice-President, Engineering

Carolina Sound Communications â MuzaK
7630 Southrail Road, BLDG B
N. Charleston, SC 29420
(843) 571-4488 x1005 www.carolina-sound.com

From: Brian E. Buxton [mailto:BrianBuxton [at] BuxtonMotorsports.com]
Sent: Friday, August 24, 2012 4:08 PM
To: Charles Perry
Cc: The FerrariList
Subject: Re: [Ferrari] McLaren vs. Ferrari dealers

Boy they have the Astons though!

On 8/24/12 1:27 PM, Charles Perry wrote:

You must be talking about the old one over on the Tucker side of town. The new one is near Roswell.

Motorcars is there and appears healthy, although I have no idea how since I've never seen anyone there but myself and the staff and as I mentioned, those two groups appear to be oil & water. They've also never had anything more interesting than a Gallardo there when I visit.

http://www.motorcarsofgeorgia.com/index.htm

-- charles

From: cjromero [mailto:clyderomerof4 [at] bellsouth.net]
Sent: Friday, August 24, 2012 12:55 PM
To: Charles Perry
Cc: 'The FerrariList'
Subject: Re: [Ferrari] McLaren vs. Ferrari dealers

Lambo Dealer in ATL folded

Clyde

From: Erik Nielsen [mailto:judge4re [at] gmail.com]
Sent: Friday, August 24, 2012 12:42 PM
To: Clyde
Cc: The FerrariList
Subject: Re: [Ferrari] McLaren vs. Ferrari dealers

End of the day they're all just cars and it's still your money, proceed only if both parties are happy.

Been in the design and production side for more than 10 years now, I know why there are so few "car guys" left in the industry, most people in the business start hating all of them after a while, but it is what they are good at from a money making stand point.

On Fri, Aug 24, 2012 at 11:37 AM, Doug and Terri Anderson <dnt [at] dock.net> wrote:

The Auto Gallery â Woodland Hills, CA, threw a huge free, as in FREE, diagnostic tech session. Bring your Ferrari â meet the tech â toss the car on the lift and take about an hour going thru your cars good, the bad and the ugly. In between, gnosh down on a fine catered Italian lunch (no Cost Co sandwiches here folks) and chat up our cars over an espresso. And yes â here is a small vile of touch up paint for your car mixed per VIN â and, um, that was in the huge red with Cavallino Ramparte on the side goodie bag.

Nice day had by all.

DOUG

Contrast that to a Beverly Hills Porsche who, just last Saturday, refused to abide by USAAâs Car Buyer Service guide line AFTER I got down to their store for my appointment â the old bait and switch. Letter went to USAA CEO Robles on that one which raised the roof â outcome? It may change BHPâs business tactics but only after it changes the color of the owners eyes. Alas.

From: Charles Perry [mailto:charles [at] carolina-sound.com]
Sent: Friday, August 24, 2012 9:01 AM
To: DOUG
Cc: The FerrariList
Subject: Re: [Ferrari] McLaren vs. Ferrari dealers

It is amazing how each dealership develops personalities - not necessarily marque by marque but dealer by dealer.

I've never considered buying a new Mercedes, Porsche, Infiniti, Jaguar or Maserati in Charleston because the dealership group that owns all of those here was so incredibly rude to me when I was Porsche shopping in my late twenties that I vowed never to support them. Even a letter to them from PCNA after I complained wasn't enough to fix the issues of the time.

In contrast, my two local Ferrari dealerships, Ferrari of Atlanta and Foreign Cars Italia couldn't be more friendly and accomodating and they support club events mostly populated by people who aren't their new car buyers. Same for the Lamborghini dealership in NC, although they've changed owners since I've been there last.

Contrast that with the Lambo/Aston/Bentley/Lotus dealer in Atlanta - Motorcars of Georgia. As this writer says, I am and have always been a complete ghost in that dealership - not even acknowledged, let alone assisted despite the fact that I own two of the four marques they represent. I sort of understood that 15 years ago, but now that I'm in my forties I don't look like the aspirational test-drive hopeful anymore. And after the tech boom and resultant glut of young wealth, you would think they would've altered their business methodology as the writer suggests.

But time will fix the problem, as it always does...

-- charles

From: Fellippe Galletta [mailto:fellippe.galletta [at] gmail.com]
Sent: Friday, August 24, 2012 11:12 AM
To: Charles Perry
Cc: The FerrariList
Subject: [Ferrari] McLaren vs. Ferrari dealers

Interesting....

http://doubleclutch.ca/1305/losing-a-generation/

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