Ferrari Mailing List: Re: Ferrari Digest, Vol 104, Issue 64

Clyde,

'You hit the nail on the head!'

Skip

----- Original Message ----- 

From: <ferrari-request [at] ferrarilist.com>

To: "Skip" <da-rolls [at] comcast.net>
Sent: Friday, March 27, 2015 7:54 AM
Subject: Ferrari Digest, Vol 104, Issue 64

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Today's Topics:

  1. Re: Ferrari (Clyde Romero)
  2. Re: Ferrari (Erik Nielsen)
  3. media (clyde romero)
  4. Re: media (Erik Nielsen)

----------------------------------------------------------------------

Message: 1
Date: Fri, 27 Mar 2015 08:08:08 -0400
From: Clyde Romero <clyderomerof4 [at] bellsouth.net>
To: Peter Rychel <dino308gt4 [at] hotmail.com>
Cc: The FerrariList <ferrari [at] ferrarilist.com>
Subject: Re: [Ferrari] Ferrari
Message-ID: <E2A7F45B-9271-427E-88D0-3428C94DE437 [at] bellsouth.net>
Content-Type: text/plain; charset="us-ascii"

Ferrari is the brand I know of that can sell every car they make without 

advertising

Truly an amazing feat if you ask me
Marketing at its best
And selling the product at margins unheard of in the retail sector

Other than the few speciality cars the used market is the same as other 

cars if you know how to shop

But can you imagine if Chevy or Ford could pull this off ?
And have you been following the Chrysler debacle with the Charger?
Dealers charging are you ready for this
60K over sticker for the shit box Charger with 707 hp !
My god how stupid is the American car buyer

In victory you deserve Champagne
In defeat you need it!

Scars are Tattoos with better stories !

If you follow all the rules
You miss all the fun!

If you have no enemies, you have no character !

Clyde Romero
Clyderomerof4 [at] bellsouth.net.
678  6419932

Confidentiality Notice:  This e-mail ( including attachments ) is covered 

by the Electronic Communications Privacy Act, 18 U. S. C., Sections 

2510-2521, and is intended only for the persons or entity to which it is 

addressed, and may contain confidential or privileged material.  Any 

unauthorized review, use, disclosure, dissemination, copying, forwarding 

or distribution is prohibited.

This email transmission, and any documents, files or previous email 

messages attached to it, may contain confidential information that is 

priviledged.  If you are not the intended recipient, or a person 

responsible for delivering it to the intended recipient, you are hereby 

notified that any disclosure, copying, distribution or use of the 

information containes in or attached to this message is STRICTLY 

PROHIBITED.  If you have received this transmission in error, please 

immediately notify us by reply e-mail at Clyde.romero [at] yahoo.com or  by 

telephone at (678 6419932)and destroy the original transmission and its 

attachments without reading them or saving them to disk.

On Mar 27, 2015, at 12:30 AM, Peter Rychel <dino308gt4 [at] hotmail.com> 

wrote:

It's worked well for them for many years now (limiting production).

But, back when the F40 was released, they said they would only build 350 

(I think that was the number), but so many people were tripping over 

themselves to get one and Ferrari kept building them to eventually build 

more than 1300.

Going over production nearly four times certainly didn't diminish future 

resale values on F40s. Correct me if I'm wrong, but I don't think they 

ever sold for less than list price at any time in their history 

(excluding rebuilt wrecked cars).

Would regular production car's resale values be affected that much if 

they did go over 8000 cars a year? 9000? 10000? Production life cycle 

numbers for recent models have exceeded five figures quite easily. I've 

noticed inventory at FMoV seems to turn over reasonably quickly (although 

this is an affluent market).

They've launched into many new markets now, I think they each can absorb 

all that Ferrari can produce and then some.

Peter

From: clyderomerof4 [at] bellsouth.net
Date: Thu, 26 Mar 2015 20:02:45 -0400
Subject: [Ferrari] Ferrari
CC: ferrari [at] ferrarilist.com
To: dino308gt4 [at] hotmail.com

How Ferrari maintains its mystique
http://money.cnn.com/2015/03/26/autos/ferrari-brand-image/index.html

Clyde Romero

If you have no enemies
You have no character !

In Victory you deserve Champagne
In Defeat You Need It!

If you obey all the rules
You miss all the fun !

_________________________________________________________________ To 

unsubscribe or modify your subscription options, please visit: 

http://lists.ferrarilist.com/mailman/options/ferrari/dino308gt4%40hotmail.com 

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Message: 2
Date: Fri, 27 Mar 2015 08:39:08 -0400
From: Erik Nielsen <judge4re [at] gmail.com>
To: Clyde Romero <clyderomerof4 [at] bellsouth.net>
Cc: The FerrariList <ferrari [at] ferrarilist.com>
Subject: Re: [Ferrari] Ferrari
Message-ID: <540FCF84-8FA3-4704-836B-C4306615B8E6 [at] gmail.com>
Content-Type: text/plain; charset="us-ascii"

No, there are issues with their margins compared to true luxury brands. If 

you read the financial columns, there is a huge debate as to how to value 

Ferrari after the spin off, they want to be valued like LVMH, but while 

their gross margins are good, they're not 300% good.

A good chunk of VW's profit now comes from Bentley, Rolls Royce has a 

significant impact on BMW's profits. And don't believe for a second they 

aren't advertising. At this level, it's all events based marketing, not 

mass media.  The advertising spend is still there, it's just so targeted 

that most don't see it. Almost all luxury companies bar the ones that are 

going after mass affluent market segments are going down this route. 

UHNWIs are not reading People Magazine.

Ferrari is still a very conservative company, they got burned on the 308 

GT4 and the Testarossa building more cars than the market could handle at 

the time, they're smart to only build what has been sold, this is supply 

chain management 101.

But you nailed the comment about the American consumer...

Erik

Sent from my iPad

On Mar 27, 2015, at 8:08 AM, Clyde Romero <clyderomerof4 [at] bellsouth.net> 

wrote:

Ferrari is the brand I know of that can sell every car they make without 

advertising

Truly an amazing feat if you ask me
Marketing at its best
And selling the product at margins unheard of in the retail sector

Other than the few speciality cars the used market is the same as other 

cars if you know how to shop

But can you imagine if Chevy or Ford could pull this off ?
And have you been following the Chrysler debacle with the Charger?
Dealers charging are you ready for this
60K over sticker for the shit box Charger with 707 hp !
My god how stupid is the American car buyer

In victory you deserve Champagne
In defeat you need it!

Scars are Tattoos with better stories !

If you follow all the rules
You miss all the fun!

If you have no enemies, you have no character !

Clyde Romero
Clyderomerof4 [at] bellsouth.net.
678  6419932

Confidentiality Notice:  This e-mail ( including attachments ) is covered 

by the Electronic Communications Privacy Act, 18 U. S. C., Sections 

2510-2521, and is intended only for the persons or entity to which it is 

addressed, and may contain confidential or privileged material.  Any 

unauthorized review, use, disclosure, dissemination, copying, forwarding 

or distribution is prohibited.

This email transmission, and any documents, files or previous email 

messages attached to it, may contain confidential information that is 

priviledged.  If you are not the intended recipient, or a person 

responsible for delivering it to the intended recipient, you are hereby 

notified that any disclosure, copying, distribution or use of the 

information containes in or attached to this message is STRICTLY 

PROHIBITED.  If you have received this transmission in error, please 

immediately notify us by reply e-mail at Clyde.romero [at] yahoo.com or  by 

telephone at (678 6419932)and destroy the original transmission and its 

attachments without reading them or saving them to disk.

On Mar 27, 2015, at 12:30 AM, Peter Rychel <dino308gt4 [at] hotmail.com> 

wrote:

It's worked well for them for many years now (limiting production).

But, back when the F40 was released, they said they would only build 350 

(I think that was the number), but so many people were tripping over 

themselves to get one and Ferrari kept building them to eventually build 

more than 1300.

Going over production nearly four times certainly didn't diminish future 

resale values on F40s. Correct me if I'm wrong, but I don't think they 

ever sold for less than list price at any time in their history 

(excluding rebuilt wrecked cars).

Would regular production car's resale values be affected that much if 

they did go over 8000 cars a year? 9000? 10000? Production life cycle 

numbers for recent models have exceeded five figures quite easily. I've 

noticed inventory at FMoV seems to turn over reasonably quickly 

(although this is an affluent market).

They've launched into many new markets now, I think they each can absorb 

all that Ferrari can produce and then some.

Peter

From: clyderomerof4 [at] bellsouth.net
Date: Thu, 26 Mar 2015 20:02:45 -0400
Subject: [Ferrari] Ferrari
CC: ferrari [at] ferrarilist.com
To: dino308gt4 [at] hotmail.com

How Ferrari maintains its mystique
http://money.cnn.com/2015/03/26/autos/ferrari-brand-image/index.html

Clyde Romero

If you have no enemies
You have no character !

In Victory you deserve Champagne
In Defeat You Need It!

If you obey all the rules
You miss all the fun !

_________________________________________________________________ To 

unsubscribe or modify your subscription options, please visit: 

http://lists.ferrarilist.com/mailman/options/ferrari/dino308gt4%40hotmail.com 

Sponsored by BooyahMedia.com and F1 Headlines 

http://www.F1Headlines.com/

_________________________________________________________________
To unsubscribe or modify your subscription options, please visit:
http://lists.ferrarilist.com/mailman/options/ferrari/judge4re%40gmail.com

Sponsored by BooyahMedia.com
and F1 Headlines
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Message: 3
Date: Fri, 27 Mar 2015 08:46:54 -0400
From: "clyde romero" <clyderomerof4 [at] bellsouth.net>
To: "'The FerrariList'" <ferrari [at] ferrarilist.com>
Cc: The FerrariList <ferrari [at] ferrarilist.com>
Subject: [Ferrari] media
Message-ID: <01b701d0688c$1b8efc10$52acf430$@bellsouth.net>
Content-Type: text/plain; charset="us-ascii"

Guys I never say anything about the media but this time they went too far 

!

Most of you know what I do

The recent air tragedy in Europe is bad enough.

But the US Media revealing the systems in place, with pictures and 

locations

of switches  and number pads that prevent individuals from entering the
cockpit is unconscionable in this day and age of air security.

If in fact we the industry as a whole, have a breach of a cockpit, either
foreign or domestic, the media will have played a role in this.

The public has a right to know, but not always a need to know.

Capt. Clyde Romero Jr.

US AIRWAYS

Marietta, Ga. 30064

CLYDE

In victory you deserve Champagne

In defeat you need it!

<http://gallery.mailchimp.com/d50199eadaa3846040c76511e/images/Screen_shot_2
013_05_29_at_9.18.02_AM.png>

Scars are tattoos with better stories!

Clyde Romero

<mailto:Clyderomerof4 [at] bellsouth.net> Clyderomerof4 [at] bellsouth.net.

678  6419932

Confidentiality Notice:  This e-mail ( including attachments ) is covered 

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Message: 4
Date: Fri, 27 Mar 2015 08:54:35 -0400
From: Erik Nielsen <judge4re [at] gmail.com>
To: clyde romero <clyderomerof4 [at] bellsouth.net>
Cc: The FerrariList <ferrari [at] ferrarilist.com>
Subject: Re: [Ferrari] media
Message-ID: <8E001D68-1A37-4A2F-A7AE-C847A33CD91F [at] gmail.com>
Content-Type: text/plain; charset="us-ascii"

Fully agree. I was watching coverage yesterday on Fox (flipping channels 

at the time) when they actually disclosed the override code for the key 

pad. Absolute lunacy.

Sent from my iPad

On Mar 27, 2015, at 8:46 AM, clyde romero <clyderomerof4 [at] bellsouth.net> 

wrote:

Guys I never say anything about the media but this time they went too far 

!

Most of you know what I do

The recent air tragedy in Europe is bad enough.

But the US Media revealing the systems in place, with pictures and 

locations of switches  and number pads that prevent individuals from 

entering the cockpit is unconscionable in this day and age of air 

security.

If in fact we the industry as a whole, have a breach of a cockpit, either 

foreign or domestic, the media will have played a role in this.

The public has a right to know, but not always a need to know.

Capt. Clyde Romero Jr.
US AIRWAYS
Marietta, Ga. 30064

CLYDE

In victory you deserve Champagne
In defeat you need it!
 <image001.gif>

<image002.jpg>

Scars are tattoos with better stories!

Clyde Romero
Clyderomerof4 [at] bellsouth.net.
678  6419932

Confidentiality Notice:  This e-mail ( including attachments ) is covered 

by the Electronic Communications Privacy Act, 18 U. S. C., Sections 

2510-2521, and is intended only for the persons or entity to which it is 

addressed, and may contain confidential or privileged material.  Any 

unauthorized review, use, disclosure, dissemination, copying, forwarding 

or distribution is prohibited.

This email has been checked for viruses by Avast antivirus software.
www.avast.com

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To unsubscribe or modify your subscription options, please visit:
http://lists.ferrarilist.com/mailman/options/ferrari/judge4re%40gmail.com

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and F1 Headlines
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End of Ferrari Digest, Vol 104, Issue 64

**************************************** 

Re: Ferrari Digest, Vol 104, Issue 64	<– Date –> <– Thread –>
From: Craig Williamson (da-rollscomcast.net)
Date: Fri, 27 Mar 2015 23:23:50 -0700 (PDT)