Ferrari Mailing List: Ferrari Store - Los Angeles opens in the Beverly Center

[Dennis Liu (bigheaddennis]

http://www.autoblog.com/2007/03/27/ferrari-store-los-angeles-opens-in-the-be
verly-center/

Ferrari Store - Los Angeles opens in the Beverly Center
Posted Mar 27th 2007 10:53AM by Frank Filipponio
Filed under: Motorsports, Etc., Marketing/Advertising, Ferrari


It's about time. That seemed to be the consensus of the invited guests at
the grand opening of the Ferrari Store - Los Angeles. Coinciding with the
marque's 60th Anniversary world rally, the store held its grand opening
celebration on Sunday at the Beverly Center. Besides being entertained by
the hosts and hostesses, VIP guests were also treated to a display of
Ferraris that included the 1961 Paris Motor Show 275 GTS 2+1, a 275 GTB, and
a Formula 1 car among others.

The L.A. location joins the chain that includes a few Italian locations, as
well as several others around the world. Late last year Ferrari opened a new
store in Qatar, marking their entry into the Middle East. The boutique shops
sells Ferrari accessories, clothing, and other merchandise. Similar to the
other American store at The Wynn in Las Vegas, the Beverly Center store has
clothes, shoes, toys, keychains and other accessories, all bearing the
Ferrari logo or Ferrari images.

The Ferrari Store - Los Angeles is located on the 6th floor of the Beverly
Center at 8500 Beverly Boulevard in Los Angeles. Tel. 310-657-9800. Well
worth a stop if you happen to be in L.A. and happen to love or even like
Enzo's works. 


Vty,

--Dennis