Re: Check out the FAQs from Ferrari of Denver
From: clyde romero (clyderomeroworldnet.att.net)
Date: Thu, 5 Apr 2007 01:05:35 -0700 (PDT)
This is good

 

 

 

 

 

Clyde

 

Mobile 678 641 9932

 

   _____  

From: Dennis Liu [mailto:bigheaddennis [at] gmail.com] 
Sent: Thursday, April 05, 2007 12:45 AM
To: clyde
Cc: The FerrariList
Subject: [Ferrari] Check out the FAQs from Ferrari of Denver

 

Awesome, just awesome Frequently Asked Questions section on the Ferrari of
Denver website.  Just the right amount of obnoxiousness, mixed in with a
whole lot of truth.  Bravo.

 

vty,

 

--Dennis

 

HYPERLINK
"http://www.ferrariofdenver.com/faq.cfm"http://www.ferrariofdenver.com/faq.c
fm

 

FAQ - Frequently Asked Questions

Q. What’s better? Leasing or buying, or cash? 
A. No simple answer, especially on high dollar purchases. Cash: ok, but it
warrants NO discounts for the purchase ... cash has no advantage. Leases &
Loans turn into immediate cash, so at the end of the day it's cash anyhow.
At most dealerships, offering cash lessens profits, don't do the old "how
much if I pay cash" routine, that actually works to your disadvantage.
Wiring bank to bank money transfers (nationally & internationally) are the
only way to quickly and expediently transfer large sums to us. Finance: we
can arrange any term financing (24-60 months is very common), even with zero
dollars down if your credit & income is strong enough. Competitive finance
rates come from Bentley Financial Services, Maserati Financial Services and
JP Morgan Chase, plus others. We can even arrange financing for any make,
model or year car that we sell. You'll need depth (equally high dollar
amount loans in the past), a good credit score & healthy income. p.s. We
have no way of obtaining financing for marginal credit. Leasing: How is it
different from financing? In its simplest terms: You're paying the
depreciation & interest monthly, and accounting for the disposition of the
car (turning it in at the end) in advance. If you need tax advantages as a
business or sole proprietor, leasing wins. Depreciation plus interest makes
leasing tax deductable for most business applications (see your CPA). Luxury
automobiles are the most logical to lease, and there is virtually no upper
limit to eligible cost. Leasing also takes some of the sting out of sales
taxes by taxing the monthly payment, not the entire purchase amount (don't
confuse this with ownership taxes & fees for lic. plates, which you still
have to pay). Conventional closed end leases (80% of our lease business) and
several variations of open end leases (sometimes called simple interest
leases) are available. Call for details on the difference, it can be a big
surprise. Yes, leasing delivers the most car for your monthly expenditure.
But... leasing is a commitment that is inflexible & therefore costly to get
out of. Once you lease, it's yours till the end, or bring lots of money to
pay off your remaining contractal obligation... that's pretty simple; but no
one seems to get it. Principal is amortized slowly on a lease because the
debt is never designed to go to zero; no one seems to understand that
either. You cannot easily trade in your leased car, because lease debt is
structured completely different from a loan. But at the end of every closed
end (conventional) lease, you turn in the old car & get a new one; it's
painless and becomes the primary logic for leasing in the first place: easy
and quick, always drive a new car. Leasing usually requires a higher credit
score than most purchases. Tie your lease to your own trading patterns &
mileage; If you normally trade after 18 months, don’t put yourself into a
5-year lease (yet people still do that every day too). Credit challenged a
bit? We've even found a special leasing option for you, but still requires
high documented income. Now, if you keep your car forever, don't
lease...conventional financing or cash is best. And we discourage those 120
month finance plans for all the obvious reasons; if you need the lower
payment that bad, perhaps you're stretched a bit too thin already & should
lower your sights. We can tailor almost any plan to your situation. And the
answer to the most frequent finance question of all? No, you can't put the
car on your credit card.... cards typically pay merchants with 96 cent
dollars, & we won't do that for anyone. 

Q. Is this the only franchised new car dealership for Ferrari, Maserati,
Bentley and Lotus in Colorado? I see advertising from others that claim they
are.
A. Yes. There is NO other franchised Ferrari, Maserati, Bentley or Lotus new
car dealership in Colorado, And yes, we're aware that there are folks out
there claiming to be. Wierd, huh? 

Q. Should I buy new or pre-owned? 
A. Depends on many factors….. Availability, price, condition, and quality.
As an example, availability dictates that you're not geting a new Ferrari.
However, Bentley, Maserati & Lotus cars are available in limited numbers as
both new and pre-owned. Consider that advantages of factory Certified
Pre-Owned (CPO) available exclusively from franchised dealerships: With CPO
extended warranties within our four franchised brands, it would seem almost
foolish to overlook that huge benefit. Warranty like a new car, but for less
$$ over all. Financing on CPO cars pretty much mirrors new car rates, so the
savings often make the decision for you.

Q. I bought a used Ferrari/Maserati/Bentley/Lotus somewhere else. Can you
put a Certified Pre-Owned Warranty on this?
A. Of course not. NO manufacturer will certify any car that their franchised
dealership did not sell, has not owned, and inspected & serviced & brought
up to date in every aspect of its reconditioning. We believe in the benefits
of the factory extended warranty. And the CPO warranty on any brand is
always available exclusively from that franchised dealership, and never an
independent. We can't put a CPO warranty on a Jaguar, and a Jaguar
dealership can't put CPO on a Bentley. 

Q. Is it true that I cannot order a new Ferrari?
A. Yes. And while that might sound a bit rude, it is really a simple
equation of supply and demand. Do you really think we'd turn away perfectly
good revenue? In a perfect world, we could get all the new Ferraris that we
could sell (like the Ford or Chevy dealer can). But we can't. New Ferrari
cars are limited. Under 5000 each year for the entire planet. At all the USA
franchised Fererari dealerships, the 430s & 599s are pre-sold & back ordered
many years in advance. So... Rather than let our back-order situation just
get worse, we had to fix the problem. But it's not just Ferrari of Denver.
All the franchised Ferrari dealers are sold-out years into the future. Check
around, it's true. We're delivering Ferrari cars in 2007 that were ordered
in 2001-2 (no kidding). Ferrari of Denver no longer accepts orders on new
Ferrari because the demand side of that equation got too big and the supply
side stayed the same. Now, think what that does in the marketplace for value
of ANY Ferrari. For Ferrari cars available now, focus on the trade-in
Ferraris on the inventory page. 

Q. Can I order a new Bentley?
A. Yes, But it might not be necessary. We have a pretty fair selection of
Continental-series Bentley. In most cases.... Bentley build-positions are
available in VERY limited numbers, and we will build a Bentley for you with
a non refundable cash deposit. Azure and Arnage probably cannot be ordered,
as the pipeline between order date and delivery date is 8-12 months; these
are still handbuilt by skilled artisans. Continental Convertible is mostly
sold out, Flying Spur is mostly out of production (for the time being) but
the inventory is fairly good nationwide, and the GT is becoming quite rare
to find a production slot. And note: we can not retail into another Bentley
retailer's state. 

Q. Can I order a new Maserati? 
A. Yes. But again, it might not be necessary. The new Quattroporte Automatic
is available now in limited numbers, and a special order at this time will
probably take 6 months. The coupe and convertible are currently not being
produced, but we stock a fair number of Certified Pre-Owned 2002-2006 at any
given time.

Q. Can I order a new Lotus? 
A. Not for 2007. The production numbers will be too small nationwide. You're
buying from inventory, and remember that we can (probably) get you any color
you might want from any of our associate Lotus dealers across the country.

Q. Can we just stop by the showroom and look and maybe take a picture or
two? 
A. Yes, please be our guest. We welcome folks from all over the country that
just stop in to look and maybe shoot the breeze for awhile.

Q. Can I have some new car brochures?
A. No longer. With the internet, our four franchised manufacturers have gone
to virtual information, all of which can be printed from their websites. 

Q. Can I come test drive a Ferrari?
A. No.

Q. How about a Bentley? 
A. Probably not. 

Q. Ok, how about a Lotus? 
A. Probably not.

Q. How about a Maserati? 
A. Probably not.

Q. Why can't I come drive your cars? Every other dealership will let us
drive. 
A. Here's our company philosophy: Isn't it nice to know that when you
purchase a Ferrari or Bentley or Maserati or Lotus from Ferrari of Denver
that it hasn't been loaned out to every wacko who walks thru the door?
Here's what we know: Drivers aren't buyers and buyers aren't drivers....
it's THE oldest rule in exotic car sales, and it is 100% accurate. Real
buyers simply don’t even ask. We aren't the local amusement park, and this
isn't the local Ford dealership. As a business, we won’t risk a valuable
automobile for your amusement. There's no shortage of folks who would love
to spend their day entertaining themselves at our expense, playing
Ferrari/Bentley/etc buyer. And yes, really, we really do sell these cars
without a test-drive or demo-drive. 

Q. How many cars does Ferrari of Denver sell in a year. 
A. Average 365: all four franchises, excludes wholesale cars that we do not
keep. About the same as a larger domestic dealership sells in a month.

Q. How do I get one of those wholesale cars? 
A. You can’t. We wholesale within a very limited group of franchised
dealers. But.... look on E-BAY for our non-franchised cars & selected
specials. Usually a good selection of diverse cars that are available for
bid, plus you can come view them at the dealership in person. We have a 100%
positive rating with past E-bay buyers. Doesn't get much better.

Q. I want to sell advertising to Ferrari of Denver. Who do I contact?
A. Mostly, we are linked to several philanthropic & charitable organizations
and client-based relationships. We advertise very little, and most of what
you do see costs us nothing. New advertising venues will not be considered. 

Q. Can I call you guys and ask for free advice? 
A. Yes, as long as you remember that it’s worth what it costs. 

Q. How does one join that exclusive group of Ferrari owners, if there are no
new cars available for sale?
A. Most of Ferrari's clientele is well-established and has been so for
decades. That opportunity is long passed. 99.9% of first time Ferrari buyers
start with a pre-owned Ferrari. Keep within your budget, and buy the best
car that you can afford; not the worst, and certainly not the cheapest, then
trade up. Provenance (history/documentation)is everything. Buy from a
franchised Ferrari dealership, even if it isn't us. ONLY Ferrari dealerships
can get you Ceretified Pre Owned Ferrari Factory extended warranties. Your
Ferrari will be worth more in the future with good Ferrari history. Also
consider having the Ferrari factory CERTIFY your prize 25 year old or older
Ferrari. Fairly inexpensive, and multiplies the value. We can arrange that
for you.

Q. Should I take my Ferrari to an independent for service and repairs? 
A. That's completely up to you. But, for newer Ferrari models, absolutley
not. No independent has the factory's support and warranties (even though
they will tell you different). Our very own Bill Evandon is ONE of only NINE
Ferrari Factory certified Master Technicians in the USA, right here at
Ferrari of Denver (the other 8 are also within the franchised Ferrari
community). That's a tough act to follow. Plus you'll also get
Ferrari-backed nationwide warranty on almost all service and repairs. Again,
no indy can claim that. For your prized Ferrari's future value, it's
certainly easier to explain franchised Ferrari dealership service
documentation; it spends well when you go to sell. Buyers like seeing that
you can actually care for the Ferrari properly. If you need it done cheap
and probably half-wrong, go for it. We're still here to help you do it
right, later. 

Q. Is Alfa Romeo coming back to the USA?
A. Yes, perhaps as early as 2008. But the brand won't be the $10,000 Spider
we used to sell in the late 70s & early 80s. 

Q. I have a Ferrari. My friends have been invited to your private track
events in the past, how do I get an invitation?
A. If your Ferrari is from somewhere else (we didn't sell it) you're still
on the outside looking in. Sorry. 

Q. Can you arrange a factory tour at Ferrari?
A. Yes, with a copy of your Ferrari registration or title. Ferrari is
pleased to have owners visit the factory and take the tour, but reservations
are absolutley required. Contact us for details & limitations. Not a Ferrari
owner? Sorry, no tour because they simply don't have the staff.

Q. Can I visit the Bentley Factory at Crewe England? 
A. Yes, and you don't need to be an owner of a Bentley. By reservation only,
and we will arrange it for you. Amazing day at Crewe awaits.

Q. I want an Enzo or F40 or F50. How do I go about getting you to find one
for me.
A. Like any of our endeavors, we start with the Jerry Maguire (show me the
money). On the specialty high dollar cars, we'll not accept the assignment
on a casual basis; instead requiring a contract be established first. 

Q. How many of your cars have their pictures "stolen" for Myspace?
A. We looked it up, and last month that occurred 176 times. 

Q. Can I consign my Ferrari/Maserati/Bentley/Lotus with you for sale?
A. No. We own our inventory. But, There are lots of places in town who can't
afford to own these cars; we're sure they'll take your car on consignment.
They're easy to find.... the ones that claim they are real Ferrari dealer
too. And good luck with that.

Q. How many cars does Ferrari bring to the USA each year? What about other
high end makes? What makes Ferrari THE pinnacle collector car?
A. About 1200 new Ferrari are produced for America each year. 100 a month or
so, That's not very many. GM makes that many cars in about 6 minutes. With
Ferrari's Formula 1 dominance and 60 years of racing history, nothing can
compare with Ferrari's ongoing excitement and desirability. Ferrari factory
is working 100% to fill worldwide demand. But, Ferrari cannot clone skilled
artisans to produce more. So... you can get a new Lambo right now. Good car.
Or a new Porsche: also a good car, but one of maybe 50,000 for America this
year. It really becomes this simple equation: supply and demand. Which one's
the best investment? The prancing horse of course.

Q. Is it true that 85% of your sales go to existing and repeat clientele?
Why is that?
A. Maybe it's because our customer support is unparalleled. Maybe it is Bill
Stewart's efforts to establish this dealership as the leader in Colorado.
Maybe it's the 35 years of continuous operation in Denver. Maybe it's as
simple as supply and demand and great clients who can understand and
appreciate that this enterprise isn't a passing fancy. Compare us with all
the short term undercapitalized imitators with 2-3 years under their belt.
Our investment in our personnel's ongoing training and infrastructure, the
costs associated with the building and the inventory and the growth..... not
cheap, not easy and not easily imitated. Mostly, it's our faithful and loyal
clients and friends who continue their patronage year after year. 

Q. Do you rent out your cars? 
A. No, but it's a common question. No one in Colordo rents exotic cars. The
closest location for exotic automobile rentals (Ferrari & Bentley and such)
is actually Budget of Beverly Hills. Be prepared for expensive daily rates
and huge debit on your card for a damage deposit; but they will rent you
almost anything you can afford, it just won't be cheap. 

Q. How accurate is CARFAX and all those online vehicle history checks that
one can do?
A. Mostly, they're pretty good. But as you can imagine, mistakes on $100,000
and $200,000 cars can be significant. CARFAX is the largest, plus lots of
sites you've never heard of.... titleguard, edmunds, autocheck,
cardetective, and several others you can find with a google search. Of the
group, titleguard is the worst; their accuracy is nil, they charge the most,
and refuse to make corrections. Edmunds isn't much better, and sadly both
sites have proven unresponsive to documentable corrections. For all the
sites, errors are usually attributed to clerical issues on 17 digit VINs and
6 digit odometers. The state & smog-check agencies that report data are the
worst; have you checked your annual emission report for accuracy? Right here
at home, Air Care Colorado is erroneous on about 20% of their reporting,
reading trip odometers and misreading regular ones. Recently, on a 2002
Arnage we wanted to research prior to trading for it, carfax reported that a
16000 mile California car became 133000 mile car in one month. After
"exhaustive" investigation, they concluded it wasn't probable to drive 163
mph for 720 hours straight, and corrected it (I still have the old one for
illustration). Also, high dollar cars often escape insurance payouts for
minor accidents, so carfax cannot discover those repairs. Accident report
document numbers are, by their own admission, bogus. They'll get the state
and maybe the city right, not the report number. CARFAX made huge strides
after Katrina to accurately identify flood cars, and they are to be
commended; very few exotics seem to have been caught up in that sad
disaster. So, yes, trust CARFAX, but not blindly. Use your noggin a bit. 

Q. American muscle cars are bringing ever-higher prices at the Collector Car
Auctions; some costing more than significant Ferrari cars. Will this
muscle-car price bubble burst?
A. Count on it.


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