Ferrari Mailing List: Re: Check out the FAQs from Ferrari of Denver

[clyde romero (clyderomero]

And you wonder why I dislike dealers
Please 

         
 
 
Clyde
 

-----Original Message-----
From: Robert W. Garven Jr. [mailto:rgarven [at] gmail.com] 
Sent: Thursday, April 05, 2007 9:11 PM
To: clyde
Cc: The FerrariList
Subject: Re: [Ferrari] Check out the FAQs from Ferrari of Denver

What they should say is:

We are too greedy to sell you a new Ferrari so we will sell it to our  
best friend then he will sell it back to us and we will then sell you  
a used ferrari for $50,000 over MSRP.

I think they sound like every Ferrari dealer is expected and frankly  
very sad....... I wouldn't buy a sticker from them...

Rob




On Apr 4, 2007, at 9:44 PM, Dennis Liu wrote:

> Awesome, just awesome Frequently Asked Questions section on the  
> Ferrari of
> Denver website.  Just the right amount of obnoxiousness, mixed in  
> with a
> whole lot of truth.  Bravo.
>
> vty,
>
> --Dennis
>
> http://www.ferrariofdenver.com/faq.cfm
>
> FAQ - Frequently Asked Questions
>
>
>
> Q. What's better? Leasing or buying, or cash?
> A. No simple answer, especially on high dollar purchases. Cash: ok,  
> but it
> warrants NO discounts for the purchase ... cash has no advantage.  
> Leases &
> Loans turn into immediate cash, so at the end of the day it's cash  
> anyhow.
> At most dealerships, offering cash lessens profits, don't do the  
> old "how
> much if I pay cash" routine, that actually works to your disadvantage.
> Wiring bank to bank money transfers (nationally & internationally)  
> are the
> only way to quickly and expediently transfer large sums to us.  
> Finance: we
> can arrange any term financing (24-60 months is very common), even  
> with zero
> dollars down if your credit & income is strong enough. Competitive  
> finance
> rates come from Bentley Financial Services, Maserati Financial  
> Services and
> JP Morgan Chase, plus others. We can even arrange financing for any  
> make,
> model or year car that we sell. You'll need depth (equally high dollar
> amount loans in the past), a good credit score & healthy income.  
> p.s. We
> have no way of obtaining financing for marginal credit. Leasing:  
> How is it
> different from financing? In its simplest terms: You're paying the
> depreciation & interest monthly, and accounting for the disposition  
> of the
> car (turning it in at the end) in advance. If you need tax  
> advantages as a
> business or sole proprietor, leasing wins. Depreciation plus  
> interest makes
> leasing tax deductable for most business applications (see your  
> CPA). Luxury
> automobiles are the most logical to lease, and there is virtually  
> no upper
> limit to eligible cost. Leasing also takes some of the sting out of  
> sales
> taxes by taxing the monthly payment, not the entire purchase amount  
> (don't
> confuse this with ownership taxes & fees for lic. plates, which you  
> still
> have to pay). Conventional closed end leases (80% of our lease  
> business) and
> several variations of open end leases (sometimes called simple  
> interest
> leases) are available. Call for details on the difference, it can  
> be a big
> surprise. Yes, leasing delivers the most car for your monthly  
> expenditure.
> But... leasing is a commitment that is inflexible & therefore  
> costly to get
> out of. Once you lease, it's yours till the end, or bring lots of  
> money to
> pay off your remaining contractal obligation... that's pretty  
> simple; but no
> one seems to get it. Principal is amortized slowly on a lease  
> because the
> debt is never designed to go to zero; no one seems to understand that
> either. You cannot easily trade in your leased car, because lease  
> debt is
> structured completely different from a loan. But at the end of  
> every closed
> end (conventional) lease, you turn in the old car & get a new one;  
> it's
> painless and becomes the primary logic for leasing in the first  
> place: easy
> and quick, always drive a new car. Leasing usually requires a  
> higher credit
> score than most purchases. Tie your lease to your own trading  
> patterns &
> mileage; If you normally trade after 18 months, don't put yourself  
> into a
> 5-year lease (yet people still do that every day too). Credit  
> challenged a
> bit? We've even found a special leasing option for you, but still  
> requires
> high documented income. Now, if you keep your car forever, don't
> lease...conventional financing or cash is best. And we discourage  
> those 120
> month finance plans for all the obvious reasons; if you need the lower
> payment that bad, perhaps you're stretched a bit too thin already &  
> should
> lower your sights. We can tailor almost any plan to your situation.  
> And the
> answer to the most frequent finance question of all? No, you can't  
> put the
> car on your credit card.... cards typically pay merchants with 96 cent
> dollars, & we won't do that for anyone.
>
> Q. Is this the only franchised new car dealership for Ferrari,  
> Maserati,
> Bentley and Lotus in Colorado? I see advertising from others that  
> claim they
> are.
> A. Yes. There is NO other franchised Ferrari, Maserati, Bentley or  
> Lotus new
> car dealership in Colorado, And yes, we're aware that there are  
> folks out
> there claiming to be. Wierd, huh?
>
> Q. Should I buy new or pre-owned?
> A. Depends on many factors..... Availability, price, condition, and  
> quality.
> As an example, availability dictates that you're not geting a new  
> Ferrari.
> However, Bentley, Maserati & Lotus cars are available in limited  
> numbers as
> both new and pre-owned. Consider that advantages of factory Certified
> Pre-Owned (CPO) available exclusively from franchised dealerships:  
> With CPO
> extended warranties within our four franchised brands, it would  
> seem almost
> foolish to overlook that huge benefit. Warranty like a new car, but  
> for less
> $$ over all. Financing on CPO cars pretty much mirrors new car  
> rates, so the
> savings often make the decision for you.
>
> Q. I bought a used Ferrari/Maserati/Bentley/Lotus somewhere else.  
> Can you
> put a Certified Pre-Owned Warranty on this?
> A. Of course not. NO manufacturer will certify any car that their  
> franchised
> dealership did not sell, has not owned, and inspected & serviced &  
> brought
> up to date in every aspect of its reconditioning. We believe in the  
> benefits
> of the factory extended warranty. And the CPO warranty on any brand is
> always available exclusively from that franchised dealership, and  
> never an
> independent. We can't put a CPO warranty on a Jaguar, and a Jaguar
> dealership can't put CPO on a Bentley.
>
> Q. Is it true that I cannot order a new Ferrari?
> A. Yes. And while that might sound a bit rude, it is really a simple
> equation of supply and demand. Do you really think we'd turn away  
> perfectly
> good revenue? In a perfect world, we could get all the new Ferraris  
> that we
> could sell (like the Ford or Chevy dealer can). But we can't. New  
> Ferrari
> cars are limited. Under 5000 each year for the entire planet. At  
> all the USA
> franchised Fererari dealerships, the 430s & 599s are pre-sold &  
> back ordered
> many years in advance. So... Rather than let our back-order  
> situation just
> get worse, we had to fix the problem. But it's not just Ferrari of  
> Denver.
> All the franchised Ferrari dealers are sold-out years into the  
> future. Check
> around, it's true. We're delivering Ferrari cars in 2007 that were  
> ordered
> in 2001-2 (no kidding). Ferrari of Denver no longer accepts orders  
> on new
> Ferrari because the demand side of that equation got too big and  
> the supply
> side stayed the same. Now, think what that does in the marketplace  
> for value
> of ANY Ferrari. For Ferrari cars available now, focus on the trade-in
> Ferraris on the inventory page.
>
> Q. Can I order a new Bentley?
> A. Yes, But it might not be necessary. We have a pretty fair  
> selection of
> Continental-series Bentley. In most cases.... Bentley build- 
> positions are
> available in VERY limited numbers, and we will build a Bentley for  
> you with
> a non refundable cash deposit. Azure and Arnage probably cannot be  
> ordered,
> as the pipeline between order date and delivery date is 8-12  
> months; these
> are still handbuilt by skilled artisans. Continental Convertible is  
> mostly
> sold out, Flying Spur is mostly out of production (for the time  
> being) but
> the inventory is fairly good nationwide, and the GT is becoming  
> quite rare
> to find a production slot. And note: we can not retail into another  
> Bentley
> retailer's state.
>
> Q. Can I order a new Maserati?
> A. Yes. But again, it might not be necessary. The new Quattroporte  
> Automatic
> is available now in limited numbers, and a special order at this  
> time will
> probably take 6 months. The coupe and convertible are currently not  
> being
> produced, but we stock a fair number of Certified Pre-Owned  
> 2002-2006 at any
> given time.
>
> Q. Can I order a new Lotus?
> A. Not for 2007. The production numbers will be too small  
> nationwide. You're
> buying from inventory, and remember that we can (probably) get you  
> any color
> you might want from any of our associate Lotus dealers across the  
> country.
>
> Q. Can we just stop by the showroom and look and maybe take a  
> picture or
> two?
> A. Yes, please be our guest. We welcome folks from all over the  
> country that
> just stop in to look and maybe shoot the breeze for awhile.
>
> Q. Can I have some new car brochures?
> A. No longer. With the internet, our four franchised manufacturers  
> have gone
> to virtual information, all of which can be printed from their  
> websites.
>
> Q. Can I come test drive a Ferrari?
> A. No.
>
> Q. How about a Bentley?
> A. Probably not.
>
> Q. Ok, how about a Lotus?
> A. Probably not.
>
> Q. How about a Maserati?
> A. Probably not.
>
> Q. Why can't I come drive your cars? Every other dealership will  
> let us
> drive.
> A. Here's our company philosophy: Isn't it nice to know that when you
> purchase a Ferrari or Bentley or Maserati or Lotus from Ferrari of  
> Denver
> that it hasn't been loaned out to every wacko who walks thru the door?
> Here's what we know: Drivers aren't buyers and buyers aren't  
> drivers....
> it's THE oldest rule in exotic car sales, and it is 100% accurate.  
> Real
> buyers simply don't even ask. We aren't the local amusement park,  
> and this
> isn't the local Ford dealership. As a business, we won't risk a  
> valuable
> automobile for your amusement. There's no shortage of folks who  
> would love
> to spend their day entertaining themselves at our expense, playing
> Ferrari/Bentley/etc buyer. And yes, really, we really do sell these  
> cars
> without a test-drive or demo-drive.
>
> Q. How many cars does Ferrari of Denver sell in a year.
> A. Average 365: all four franchises, excludes wholesale cars that  
> we do not
> keep. About the same as a larger domestic dealership sells in a month.
>
> Q. How do I get one of those wholesale cars?
> A. You can't. We wholesale within a very limited group of franchised
> dealers. But.... look on E-BAY for our non-franchised cars & selected
> specials. Usually a good selection of diverse cars that are  
> available for
> bid, plus you can come view them at the dealership in person. We  
> have a 100%
> positive rating with past E-bay buyers. Doesn't get much better.
>
> Q. I want to sell advertising to Ferrari of Denver. Who do I contact?
> A. Mostly, we are linked to several philanthropic & charitable  
> organizations
> and client-based relationships. We advertise very little, and most  
> of what
> you do see costs us nothing. New advertising venues will not be  
> considered.
>
> Q. Can I call you guys and ask for free advice?
> A. Yes, as long as you remember that it's worth what it costs.
>
> Q. How does one join that exclusive group of Ferrari owners, if  
> there are no
> new cars available for sale?
> A. Most of Ferrari's clientele is well-established and has been so for
> decades. That opportunity is long passed. 99.9% of first time  
> Ferrari buyers
> start with a pre-owned Ferrari. Keep within your budget, and buy  
> the best
> car that you can afford; not the worst, and certainly not the  
> cheapest, then
> trade up. Provenance (history/documentation)is everything. Buy from a
> franchised Ferrari dealership, even if it isn't us. ONLY Ferrari  
> dealerships
> can get you Ceretified Pre Owned Ferrari Factory extended  
> warranties. Your
> Ferrari will be worth more in the future with good Ferrari history.  
> Also
> consider having the Ferrari factory CERTIFY your prize 25 year old  
> or older
> Ferrari. Fairly inexpensive, and multiplies the value. We can  
> arrange that
> for you.
>
> Q. Should I take my Ferrari to an independent for service and repairs?
> A. That's completely up to you. But, for newer Ferrari models,  
> absolutley
> not. No independent has the factory's support and warranties (even  
> though
> they will tell you different). Our very own Bill Evandon is ONE of  
> only NINE
> Ferrari Factory certified Master Technicians in the USA, right here at
> Ferrari of Denver (the other 8 are also within the franchised Ferrari
> community). That's a tough act to follow. Plus you'll also get
> Ferrari-backed nationwide warranty on almost all service and  
> repairs. Again,
> no indy can claim that. For your prized Ferrari's future value, it's
> certainly easier to explain franchised Ferrari dealership service
> documentation; it spends well when you go to sell. Buyers like  
> seeing that
> you can actually care for the Ferrari properly. If you need it done  
> cheap
> and probably half-wrong, go for it. We're still here to help you do it
> right, later.
>
> Q. Is Alfa Romeo coming back to the USA?
> A. Yes, perhaps as early as 2008. But the brand won't be the  
> $10,000 Spider
> we used to sell in the late 70s & early 80s.
>
> Q. I have a Ferrari. My friends have been invited to your private  
> track
> events in the past, how do I get an invitation?
> A. If your Ferrari is from somewhere else (we didn't sell it)  
> you're still
> on the outside looking in. Sorry.
>
> Q. Can you arrange a factory tour at Ferrari?
> A. Yes, with a copy of your Ferrari registration or title. Ferrari is
> pleased to have owners visit the factory and take the tour, but  
> reservations
> are absolutley required. Contact us for details & limitations. Not  
> a Ferrari
> owner? Sorry, no tour because they simply don't have the staff.
>
> Q. Can I visit the Bentley Factory at Crewe England?
> A. Yes, and you don't need to be an owner of a Bentley. By  
> reservation only,
> and we will arrange it for you. Amazing day at Crewe awaits.
>
> Q. I want an Enzo or F40 or F50. How do I go about getting you to  
> find one
> for me.
> A. Like any of our endeavors, we start with the Jerry Maguire (show  
> me the
> money). On the specialty high dollar cars, we'll not accept the  
> assignment
> on a casual basis; instead requiring a contract be established first.
>
> Q. How many of your cars have their pictures "stolen" for Myspace?
> A. We looked it up, and last month that occurred 176 times.
>
> Q. Can I consign my Ferrari/Maserati/Bentley/Lotus with you for sale?
> A. No. We own our inventory. But, There are lots of places in town  
> who can't
> afford to own these cars; we're sure they'll take your car on  
> consignment.
> They're easy to find.... the ones that claim they are real Ferrari  
> dealer
> too. And good luck with that.
>
> Q. How many cars does Ferrari bring to the USA each year? What  
> about other
> high end makes? What makes Ferrari THE pinnacle collector car?
> A. About 1200 new Ferrari are produced for America each year. 100 a  
> month or
> so, That's not very many. GM makes that many cars in about 6  
> minutes. With
> Ferrari's Formula 1 dominance and 60 years of racing history,  
> nothing can
> compare with Ferrari's ongoing excitement and desirability. Ferrari  
> factory
> is working 100% to fill worldwide demand. But, Ferrari cannot clone  
> skilled
> artisans to produce more. So... you can get a new Lambo right now.  
> Good car.
> Or a new Porsche: also a good car, but one of maybe 50,000 for  
> America this
> year. It really becomes this simple equation: supply and demand.  
> Which one's
> the best investment? The prancing horse of course.
>
> Q. Is it true that 85% of your sales go to existing and repeat  
> clientele?
> Why is that?
> A. Maybe it's because our customer support is unparalleled. Maybe  
> it is Bill
> Stewart's efforts to establish this dealership as the leader in  
> Colorado.
> Maybe it's the 35 years of continuous operation in Denver. Maybe  
> it's as
> simple as supply and demand and great clients who can understand and
> appreciate that this enterprise isn't a passing fancy. Compare us  
> with all
> the short term undercapitalized imitators with 2-3 years under  
> their belt.
> Our investment in our personnel's ongoing training and  
> infrastructure, the
> costs associated with the building and the inventory and the  
> growth..... not
> cheap, not easy and not easily imitated. Mostly, it's our faithful  
> and loyal
> clients and friends who continue their patronage year after year.
>
> Q. Do you rent out your cars?
> A. No, but it's a common question. No one in Colordo rents exotic  
> cars. The
> closest location for exotic automobile rentals (Ferrari & Bentley  
> and such)
> is actually Budget of Beverly Hills. Be prepared for expensive  
> daily rates
> and huge debit on your card for a damage deposit; but they will  
> rent you
> almost anything you can afford, it just won't be cheap.
>
> Q. How accurate is CARFAX and all those online vehicle history  
> checks that
> one can do?
> A. Mostly, they're pretty good. But as you can imagine, mistakes on  
> $100,000
> and $200,000 cars can be significant. CARFAX is the largest, plus  
> lots of
> sites you've never heard of.... titleguard, edmunds, autocheck,
> cardetective, and several others you can find with a google search.  
> Of the
> group, titleguard is the worst; their accuracy is nil, they charge  
> the most,
> and refuse to make corrections. Edmunds isn't much better, and  
> sadly both
> sites have proven unresponsive to documentable corrections. For all  
> the
> sites, errors are usually attributed to clerical issues on 17 digit  
> VINs and
> 6 digit odometers. The state & smog-check agencies that report data  
> are the
> worst; have you checked your annual emission report for accuracy?  
> Right here
> at home, Air Care Colorado is erroneous on about 20% of their  
> reporting,
> reading trip odometers and misreading regular ones. Recently, on a  
> 2002
> Arnage we wanted to research prior to trading for it, carfax  
> reported that a
> 16000 mile California car became 133000 mile car in one month. After
> "exhaustive" investigation, they concluded it wasn't probable to  
> drive 163
> mph for 720 hours straight, and corrected it (I still have the old  
> one for
> illustration). Also, high dollar cars often escape insurance  
> payouts for
> minor accidents, so carfax cannot discover those repairs. Accident  
> report
> document numbers are, by their own admission, bogus. They'll get  
> the state
> and maybe the city right, not the report number. CARFAX made huge  
> strides
> after Katrina to accurately identify flood cars, and they are to be
> commended; very few exotics seem to have been caught up in that sad
> disaster. So, yes, trust CARFAX, but not blindly. Use your noggin a  
> bit.
>
> Q. American muscle cars are bringing ever-higher prices at the  
> Collector Car
> Auctions; some costing more than significant Ferrari cars. Will this
> muscle-car price bubble burst?
> A. Count on it.
>
> <winmail.dat>
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