Ferrari Mailing List: Re: Random question

[jimshadow (jimshadow]

Ken's response deserves its own mug!!!!!!!!!!!!!!!!

Jim
Sent from my BlackBerry® wireless device

-----Original Message-----
From: ken rentiers <rentiers [at] mac.com>

Date: Thu, 20 Sep 2007 23:58:28 
To:JIM <jimshadow [at] verizon.net>
Cc:The FerrariList <ferrari [at] ferrarilist.com>
Subject: Re: [Ferrari] Random question



On Sep 20, 2007, at 9:02 PM, Doug and Terri Anderson wrote:

> DOUG
> Brought to you by those people who convinced Ferrari they could  
> make more
> money selling T shirts than they could cars - - - - and were right.


Remember when racing was about cars, NFL had to do with football, not  
overpriced jerseys and corporate suites ,and marriage was about  
romance, not the involuntary transfer of income?



Junior picks 88, names sponsors

Posted: September 19, 2007
DALLAS (AP) -- When Dale Earnhardt Jr. decided to drive for Rick  
Hendrick, the car owner didn't have to worry about funding the car.

Sponsors immediately lined up for an opportunity to align their  
brands with NASCAR's most popular driver, and Hendrick could have  
started a bidding war. But he instead stayed within his own  
organization, showing loyalty to his existing relationships with  
PepsiCo. and The National Guard.

Both companies will sponsor Earnhardt's No. 88 Chevrolet next season.

"I got phone calls from so many companies, some of them in the sport  
that I never talked to and some of them I had no idea even had any  
interest in the sport," Hendrick said Wednesday. "It was just  
phenomenal the amount of interest that was there."

The new sponsors feel they are a good fit for Earnhardt, who was  
casually drinking a 16-ounce Mountain Dew Amp Energy drink during  
Wednesday's unveiling.

"They got me up at 5 o'clock this morning, so I've been able to test  
the effectiveness of the product," he joked. "I'm pleased to be  
sitting here and not yawning."

<snip>



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