Ferrari Mailing List: Re: Random question

[Doug and Terri Anderson (dnt]

Ken - you are always good for a morning read - ya make me smile.
DOUG

----- Original Message ----- 
From: "ken rentiers" <rentiers [at] mac.com>
To: "Doug and Terri Anderson" <dnt [at] dock.net>
Cc: "ken rentiers" <rentiers [at] mail.com>; "The FerrariList" 
<ferrari [at] ferrarilist.com>
Sent: Thursday, September 20, 2007 9:58 PM
Subject: Re: [Ferrari] Random question


> On Sep 20, 2007, at 9:02 PM, Doug and Terri Anderson wrote:
>
> > DOUG
> > Brought to you by those people who convinced Ferrari they could
> > make more
> > money selling T shirts than they could cars - - - - and were right.
>
>
> Remember when racing was about cars, NFL had to do with football, not
> overpriced jerseys and corporate suites ,and marriage was about
> romance, not the involuntary transfer of income?


--------------------------------------------------------------------------------


> Junior picks 88, names sponsors
>
> Posted: September 19, 2007
> DALLAS (AP) -- When Dale Earnhardt Jr. decided to drive for Rick
> Hendrick, the car owner didn't have to worry about funding the car.
>
> Sponsors immediately lined up for an opportunity to align their
> brands with NASCAR's most popular driver, and Hendrick could have
> started a bidding war. But he instead stayed within his own
> organization, showing loyalty to his existing relationships with
> PepsiCo. and The National Guard.
>
> Both companies will sponsor Earnhardt's No. 88 Chevrolet next season.
>
> "I got phone calls from so many companies, some of them in the sport
> that I never talked to and some of them I had no idea even had any
> interest in the sport," Hendrick said Wednesday. "It was just
> phenomenal the amount of interest that was there."
>
> The new sponsors feel they are a good fit for Earnhardt, who was
> casually drinking a 16-ounce Mountain Dew Amp Energy drink during
> Wednesday's unveiling.
>
> "They got me up at 5 o'clock this morning, so I've been able to test
> the effectiveness of the product," he joked. "I'm pleased to be
> sitting here and not yawning."
>
> <snip>