Re: Successes, failures and lessons learned...308's in '08 Review | <– Date –> <– Thread –> |
From: Rick Lindsay (rolindsay![]() |
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Date: Wed, 15 Oct 2008 05:37:46 -0700 (PDT) |
First of all; Thank you Jim for a fantastic weekend! Second, let us buy t-shirts, donate, whatever, until you are back to break-even status. There is no rational or moral reason that you should be left in the hole. Ric and I talked about the event on our 10 hour drive back to Dallas. I think the issue with the money is that we misunderstood our customer. And I say "we" because although you spear-headed the event, we all are willing participants. The casino - except for nails - was a great venue for us but it was probably a bad choice for donations. The crowd there was more likely to drop $10 in a slot machine than into a charity. Add to that the idea that every aspect of the venue was oriented toward getting people on the buss and over to the casino, not strolling the grounds to a car event. A nice hotel with no restaurant? Of course, if your number-one goal is to get people out and over to the casino. So what I am saying is; (1) Absolutely, lets make this an annual event., and (2) Lets rethink the venue. Its a tough call on where might be best. We want a place with lots of philanthropic-minded people but not so "green" that they hate anything that consumes petrol. Hummmmm. Ideas? Perhaps we need to talk to people who run charity events regularly? Last of all, I offer these words to foster frank discussion, not to discount anything Jim did. The event was a smashing success from every angle but finance. Still, we learn from ALL of our actions and we now know some really good/fun things to do and perhaps have a little insight into how we might improve. If it is any consolation Jim, Nancy and I ran hundreds of dollars in the hole on every Hallett event we organized. And I believe that the reason for that is fundamental. We didn't and perhaps still don't, know our customer. Count on us for a donation. Snail-mail address please... Regards, rick (and Nancy) --- On Tue, 10/14/08, jim <jimshadow [at] verizon.net> wrote: From: jim <jimshadow [at] verizon.net> Subject: [Ferrari] Successes, failures and lessons learned...308's in '08 Review To: "rolindsay" <rolindsay [at] yahoo.com> Cc: "The FerrariList" <ferrari [at] ferrarilist.com> Date: Tuesday, October 14, 2008, 10:03 PM Well, as you can tell by the photos that have circulated, the event was a success by most accounts. We had a great crew on hand to hang out, talk cars, swap rides and generally have fun. It truly was a pleasure meeting one and all who attended and it was good to see some old faces again. (I first met Rick and Nancy Lindsay and Ferrari Willi back in 2000 in Indy) The biggest signal to me that this was a success was that each and every person who drove/trailered their beloved Ferrari asked about "next year." So from that perspective it was a hit. From another perspective it was not so much a success.... In setting this show up, I had been in contact with the Habitat Director talking about what we wanted to do. He knew up front that we had some costs to cover, both expected and later some unexpected costs. He was very understanding about this and said from the first moment that in a first time show he just didn't expect anything. He was looking at a long term relationship and expected that this would be an annual event. Unfortunately at the end of the day there were just not enough people through the show to be able to raise any $$ for Habitat. In fact, we're (I'm) slightly in the hole on this one. It just kills me to have to say that we struck out but, the idea of the show was conceived in the public and it's only fair that the results are public. I've been told that I'm being way too hard on myself over this but I do take responsibility for it. That being said, I've learned some valuable lessons for "next year". I still like the idea of a car show to benefit a charity and I've already laid the ground work for an up front donation from Harrah's and now understand what needs to be done in order to better advertise for the event, even though we were in multiple print ads and 2 TV interviews...I've made many notes in my binder already. :) Memphis Habitat will not go completely unrecognized, however. I am planning on making a personal donation on behalf of the event. If anyone is considering any charitable giving this year and wants to donate to the Memphis Habitat on behalf of the "308's in '08" Ferraris you can find a donation form here: http://www.memphishabitat.com/pdf/donationform.pdf The main website is: http://www.memphishabitat.com/ I appreciate all the interest in this event and hopefully we can have twice as many Ferraris next year! JIM _________________________________________________________________ To unsubscribe or modify your subscription options, please visit: http://lists.ferrarilist.com/mailman/options/ferrari/rolindsay%40yahoo.com Sponsored by BooyahMedia.com and F1 Headlines http://www.F1Headlines.com/
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Successes, failures and lessons learned...308's in '08 Review jim, October 14 2008
- Re: Successes, failures and lessons learned...308's in '08 Review Rick Lindsay, October 15 2008
- Re: Successes, failures and lessons learned...308's in '08 Review jim, October 15 2008
- Re: Successes, failures and lessons learned...308's in '08 Review Doug and Terri Anderson, October 15 2008
- Re: Successes, failures and lessons learned...308's in '08 Review LS, October 15 2008
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