Ferrari Mailing List: WSJ article

[Erik Nielsen (judge4re]

https://www.wsj.com/articles/ferrari-ceo-races-to-build-companys-brand-11573300801

Mr. Camilleri plans to terminate half of the licensing agreements and products that carry the Ferrari logo, which has proliferated on items ranging from key rings to coffee mugs. There will still be Ferrari key rings, Mr. Camilleri said, though they will be better made and higher priced. Products getting the ax include Ferrari-branded computers, credit cards and fragrances.

“These are products that have nothing to do with Ferrari and frankly dilute the brand,” Mr. Camilleri said.

“bout frigging time.  Maybe we can take the logo out of the hands of the vast unwashed…  /sarc