Ferrari Mailing List: Re: Mass produced Ferraris?

[Erik Nielsen (judge4re]

Maserati is being repositioned downward to compete more with BMW/Audi/Mercedes.  Goal is to move 50k units by 2015, the SUV will be the volume car.

On Fri, Sep 12, 2014 at 9:37 AM, Fellippe Galletta <fellippe.galletta [at] gmail.com> wrote:

BTW, where is Maserati in all of this?

Are they still under the FIAT umbrella? 

Not sure. I know they're no longer owned by Ferrari and I believe the engineering is separate now.

FG

On Fri, Sep 12, 2014 at 5:13 AM, Erik Nielsen <judge4re [at] gmail.com> wrote:

And the latest NA sales numbers.  

http://www.motorintelligence.com/m_frameset.html

I can't share the proprietary data, but the real competitors in this segment are Bentley, Lamborghini, Aston Martin (who is fighting to legally sell cars in the USA right now), and Rolls Royce.  You can debate if the high end low volume models from Porsche, Audi, Mercedes count, but that's a bar discussion.

Sergio is right, profitability is not everything, you have to look at market share, too.

Sent from my iPad

On Sep 11, 2014, at 5:49 PM, Erik Nielsen <judge4re [at] gmail.com> wrote:

Read the numbers, the market is expanding. 

http://www.thewealthreport.net

Sent from my iPad

On Sep 11, 2014, at 5:32 PM, "Pat Scopelliti" <pscopell [at] stny.rr.com> wrote:

Maybe not mass-produced yet, but… Sergio’s plan is being implemented

http://www.bloomberg.com/news/2014-09-11/ferrari-to-boost-production-to-keep-pace-with-super-rich.html

 

Pat

 

Pat Scopelliti

pscopell [at] stny.rr.com

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