Ferrari Mailing List: Re: Are Ferrari dealerships so bad that...

[Erik Nielsen (judge4re]

I picked up on this insight a few weeks ago in an interview with Simon Kidston.

Some are heralding the ‘return of the enthusiasts’ to the market. Do you think this is the case?

The fact of the matter is that enthusiasts spend less money. They might be nicer to deal with, but those who are buying for pleasure and not for profit simply don’t spend as much. We all like to think it would be idyllic if the market was populated with dyed-in-the-wool enthusiasts and not the new breed of ‘specollectors’, but cars wouldn’t be worth what they are now if people weren’t buying them to make a profit. Ultimately, this benefits everyone in the industry and the way cars are cared for. It’s an evolution we have to accept, although most of our clients still ask for cars they can drive and enjoy as their first criteria.

https://www.classicdriver.com/en/article/classic-life/a-night-out-knightsbridge-simon-kidston-and-his-monteverdi

Enthusiasts aren't the market drivers right now and those that have the inventory have adjusted their sales practices accordingly.

Caveat emptor...

Erik

Sent from my iPad

On Mar 16, 2017, at 2:44 AM, Britt2asa via Ferrari <ferrari [at] ferrarilist.com> wrote:

Because they are greedy and don't care. And the customers don't care either as they support being treated like trash because they continue to do business with them...

Simple!

BR in the UK

Sent from my iPhone

On 16 Mar 2017, at 06:36, Fellippe Galletta <fellippe.galletta [at] gmail.com> wrote:

you find yourself in essence "forced" to buy Lamborghinis? :)

According to Sergio Marchionne, this is a primary reason why people buy Lamborghinis...

"‘I have a lot of respect for [former Ferrari F1 team principle and now Lambo CEO] Stefano Domenicali. But a lot of people buy Lamborghinis because they can’t get their hands on a Ferrari.’"

http://www.carmagazine.co.uk/car-news/motor-shows-events/geneva/2017/naturally-aspirated-ferrari-v12s-are-here-to-stay-says-sergio-marchionne/

A bunch of hardcore Lambo guys I know are so put off by all of these terrible experiences that they wanted to give Ferrari a fair chance but they just couldn't do it.

Curious to hear how some of you braved it out....

FG

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