Ferrari Mailing List: Re: [NFC] Porsche's return to F1?...

[Peter Rychel (dino308gt4]

Probably aiming towards those non-car people who would only consider hybrid or electrification.

 

Peter

 

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From: LSJ
Sent: November 8, 2021 8:45 PM
To: Peter Rychel
Cc: The FerrariList
Subject: Re: [Ferrari] [NFC] Porsche's return to F1?...

 

Good point but Porsche already sells enough cars to Car People.

 

Maybe they are trying to get their brand in front of non-Car People?

 

The new age of F1 fans like racing and not necessarily cars in general.

 

Those people don't have a Porsche...yet!

 

 

 

LSJ

 

 

 

On Monday, November 8, 2021, 12:08:56 AM EST, Peter Rychel <dino308gt4 [at] hotmail.com> wrote:

 

 

Yeah, but you know how much it costs to race in F1? How many millions upon millions did Toyota spend to win how many races? Does the average person know they ever raced in F1 and does it really matter to them? I know the adage “it takes money to make money” but I don’t see what kind of gain they can make here. Besides, endurance racing was always Porsche’s forte.

 

Peter

 

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From: LSJ
Sent: November 7, 2021 7:57 PM
To: Peter Rychel
Cc: The FerrariList
Subject: Re: [Ferrari] [NFC] Porsche's return to F1?...

 

They are seeing the atmospheric rise in F1 popularity and want the marketing exposure.

 

Not surprising...

 

LSJ

 

 

 

On Sunday, November 7, 2021, 01:51:39 AM EST, Peter Rychel <dino308gt4 [at] hotmail.com> wrote:

 

 

jalopnik.com - the stars might be aligning for porsche's return to f1

 

And is this going to make any kind of difference to the way F1 plays out? Is it going to bring better/more competition, or just throwing good money away? Is it really the best venue to showcase their technical prowess?

 

Peter

 

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