Ferrari Mailing List: Re: Way too many models in the next 3 years

[Erik Nielsen (judge4re]

Because they have a fan base that has to get the latest and greatest. While 
still attempting to limit overall production. 

They’ve got their core customers hooked on the cycle. If you don’t get the 
latest and greatest, you’re not in the target audience. 

Bugatti is a bit more transparent, they have admitted that they rank customers 
on total MSRP spend. That’s the order you get called in for the next limited 
edition what ever. 

Personally, I’d rather read a good book than get stuck on that hamster wheel. 

> On Sep 17, 2022, at 5:24 PM, Michel Savard <mysavard [at] videotron.ca> wrote:
> 
> Same here. I used to be able to name them without hesitation, just with a 
> glimpse. Now, there are just too many. I have to pause, look and take a 
> chance before I name a model.
> Michael Savard (1981 308 GTSi)
> 
>> On Sep 17, 2022, at 6:21 PM, Brian E. Buxton <buxtonmotorsports [at] 
>> gmail.com> wrote:
>> 
>> I'm not understanding Ferrari's business model here.  Why SO many new models 
>> in such a short span of time?  Are they planning to make all of these plus 
>> what's currently offered simultaneously?
>> 
>> Ferrari To Launch 15 Cars By 2026, Including New Hypercar And 
>> EV.,,https://www.motor1.com/news/592532/ferrari-launch-15-cars-by-2026/
>> 
>> -- 
>> Brian E. Buxton
>> 
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