Ferrari Mailing List: Re: Way too many models in the next 3 years

[Peter Rychel (dino308gt4]

Newspapers? Are there people out there who still read those?

 

It’s not necessarily “new” models. Even Ferrari quietly admitted years ago that the platforms stay the same, but they just “dress” them up with different body work, market it as a “limited edition” (which even they can’t adhere to those numbers anyways! The 599 Aperta is a good example of that), and then they get gobbled up. Look at the 488, it’s gone through three alterations during it’s short lifespan (488, Pista and now F8 Tributo) and it’s essentially the same car with each “new” introduction! There’s a lot of overlap in the current line up.

 

Sell the sizzle, not the steak.

 

Peter

 

Sent from Mail for Windows

 

 

From: Erik Nielsen
Sent: September 17, 2022 4:44 PM
To: PeterGT4
Cc: ferrari
Subject: Re: [Ferrari] Way too many models in the next 3 years

 

There is a crowd out there that wouldn't be caught dead with last week's newspaper and absolutely needs that latest and greatest to validate who they are.  Unfortunately instagram has raised their profile. 

 

They are the most banal and vapid people you've ever met. I tend to handle them like they're radioactive. It's all about time, distance and shielding with that phenotype.  Hard pass. 

 

On Sat, Sep 17, 2022 at 6:31 PM Brian E. Buxton <buxtonmotorsports [at] gmail.com> wrote:

In 2021 they built over 11,100 cars.  I guess that's still low volume.
https://www.motor1.com/news/564806/ferrari-2021-sales-record/ What did
they build in the 80's?  4,000 annually?

I don't really get the "buy every new model to get what you really want
later" mindset but if you have the money ... If I won $100M in the
lottery there isn't a brand new Ferrari I'd write a check for.  I'd
start with a 458 Spider, a 73 Daytona Spyder, a 1994 512TR and go from
there.  None of their new cars appeal to me at all, and I have a couple
of friends with 488's, F8 Tributos etc.

B



On 9/17/22 5:44 PM, Erik Nielsen wrote:
> Bugatti is a bit more transparent, they have admitted that they rank customers on total MSRP spend. That’s the order you get called in for the next limited edition what ever.
--
Brian E. Buxton